the new Grandeur information

Change is not always welcome. Only change can survive is change, and on the one hand can be the driving force of development. However, it is not easy to accept change when a product that was satisfied without much complaints becomes old-fashioned and a new model that is unfamiliar suddenly appears. For me, that was the case with this new Grandeur.

출처 : 네이버

The 6th generation F/L, which was officially launched on April 19, has returned to drastic changes, including a grille with a diamond-shaped panametric pattern, a headlamp style that lights in the form of emoticons, and a tail lamp finish that has both ends lowered smoothly. It has now been about a month since its launch. But do they need more time? Still strange.



The new Grandeur seems to have no choice but to be clearly split. First of all, the modifier "destructive" follows, and those who like the drastic change will buy it, while those who think it is "honor" won't find it. In some cases, the name Grandeur may be purchased or vice versa. There is another category. Those who were hit right by Hyundai Motor. It's not that they hate the Grandeur, but those who were disappointed with Hyundai Motor. Can the new Grandeur turn even them into Hyundai Motor’s showroom?



Young Grandeur? Of course it's good. It's also great. It's a fancy design that looks bigger and less rough, a wider and more sophisticated interior, increased state-of-the-art convenience and safety features, etc. In particular, the room has become more luxurious and spacious than the old one. Second row seats are also much more relaxed thanks to an increased wheelbase of 40mm. In addition, the 12.3-inch instrument panel and central display seem to be leading to one, with a "seamless" structure that appropriately. Such a boldness that can be compared to most imported cars. The European car vibrates.


Grandeur IG (top) vs Dunne Grandeur (bottom)

When comparing the old and new styles side by side, the atmosphere is definitely different. The number of people in their 50s who are in their 30s and 40s has also been found to be in the center of their weight. In particular, young middle-aged people who pursue their own lifestyle with a young sense and lead the trend, so-called "Young 40," have quickly emerged as a key buyer. Of course, while this trend may continue in future sales figures, it is certain that the Grandeur has caught the attention of 30 to 40 right now. Whether the new Grandeur itself is so good, or because it wasn't bad before.



Hyundai Grandeur. A car worth considering as a luxury sedan in South Korea. Literally, "Grandeur" means "authority" and "honor" and was once considered a symbol of wealth and success. But times have changed and Grandeur is no longer a synonym for success. Of course, it's not a car that anyone can have easily even now. The price also ranges from 32.94 million won to 44.89 million won. It is now barely so strong that it can be a realistic dream car for everyone. For Hyundai, however, the Grandeur is not enough in that sense.



Meanwhile, the "Grandeur Taxi" version recently went on sale. The taxi market is an important volume that accounts for nearly half of sales of mid-sized sedans and larger. Considering that the new Grandeur is a facelift model, not a full-change model, the taxi service was inevitable, but faster than expected. For businesses, the luxury taxi market is not negligible, and therefore they have no choice but to sell a taxi version.

But why do I feel uncomfortable? Does it emphasize success and premium image more than ever? Maybe it's just the feeling Now is the time to wait for the assessment of consumers in the true-name attitude. Let's hope Hyundai will do well with the homework left behind by the drastic change.